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LIZ PERL, New York City, Director of Publicity for the Berkley
Publishing Group
I have a lot of great memories of working in
the shop. I think of it often as I sit in meetings and listen to
editors and sales directors screaming, or as I fight the subway
crowd to get home at night. I think of the Saturday evenings sitting
behind the desk listening to the Prairies Home Companion, talking
about the latest Dick Francis with one of the regulars.
Rhoda always had the radio tuned to NPR. Although
the classical music did give the shop a dignified atmosphere, it
bored my 22-year-old sensibilities. I used to switch the station
to WTUL as soon as she would leave. Id listen for her car,
so that I could switch back before shed return. She usually
caught me, though. Shed come back in and immediately switch
it back. I believe I tried to blame it on some rowdy customers,
but she never bought it.
One of my favorite visitors to the book shop
was Mr. Williams. Mr. Williams was a wily old man with a big, cunning
grin that made him look like Dr. Suess Grinch. Mr. Williams
used to visit Rhoda to hit her up for money. I believe he started
by doing odd jobs oddly, then simply began to solicit donations.
Each request was accompanied by a fantastic story: He had been hit
by a cart and needed medical assistance; his daughter had been hit
by a car and needed medical assistance; his daughter hit somebody
else with a car and needed bail money . . .
One day, he ambled into the shop and approached
Rhoda. "Hey, Mr. Williams. Hows it going?" she asked.
"Not well," Mr. Williams moaned. "I really need some
money. I gotta get up to Jackson to see my daughter." "You
got to go up there again?!" Rhoda asked. "Yeah,
its horrible. She got shot in the stomach." "Thats
really horrible, Mr. Williams." "And shes pregnant.
Now shes in the hospitalshes bad, the babys
bad, its bad." "Well, Mr. Williams, Ill see
if I can help you out."
Rhoda gave Mr. Williams some money, I dont
remember how much. He thanked her and left the shop. "That
was really nice of you, Rhoda," I said. "Except,"
Rhoda replied, "I believe that is the same daughter that was
killed two months agothen had twins last month."
I left the book shop to move to New York. Once
here, I figured that I would look into publishing since I had already
begun with books. I got a job as a publicist at HarperCollins. I
knew that I had less experience than many of the applicants. Once
hired, I was told t doesnt make me more popular, but I hope
it opens their eyes. that it was my experience at the book shop
that landed me the job. They
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Liz Perl
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were thrilled that I had been out there on the front lines.
Its amazing how many people are editing, marketing, and distributing
books and have never actually sold a book to a customer,
stocked a shelf, or placed an order. When some marketing genius
unveils a design for a counter display that is three feet wide and
two feet tall, I think of the little counter at Maple Street and
ask, "Have you ever been in a book store?" It doesnt
make me more popular, but I hope it opens their eyes.
Im now the director of publicity for the
Berkeley Publishing Group. We publish such authors as Tom Clancy,
Dick Francis, John Sanford, Steve Martini, Lillian Jackson Braun,
and many others. As I sneak through book stores and airport newsstands,
turning my books face out, I remember the good old days of stocking
the shelves, and I think of how much I would have hated it if some
publishers rep came through after me rearranging shelves!
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