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RHODA   CAROL   JAN   CHRISTINA  HANNAH
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& EX-EMPLOYEES UNBOUND

Ex-Employees Unbound: Tales From the Other Side of the Counter
(Patty Friedmann wrote this article for our Wag 7 newsletter)
by Patty Friedmann

   Riddle: What does the associate dean of the Columbia University Business School have in common with the creator of Mary Reilly? Or with the founder of WWOZ-Radio? With a first vice-president of Merrill Lynch? You might think you know the answer, but you d be wrong.

   They all worked at Maple Street Book Shop. And if patrons of the shop have memories of its 30-year history, then it follows that staffers are even more filled-to-the-brim with anecdotes and emotions. Some ex-employees were contacted to give their best recollections.



Marigny Dupuy, Mark Zumpe,
Wendy Weil,
Jace Shinderman, Kate Montgomery (seated)
   

This writer, too, worked in the shop. For three weeks, re-alphabetizing the paperbacks on the wall in the front room. It was a short stint, with wages taken out in books (retail value, of course), and I remind myself of the people who spend a semester at a fancy college and then claim lifelong membership in the alumni association. But I got enough of an insider's view to satisfy my curiosity--and I came away with an anecdote of my own. It has something to do with Rhoda running around the shop waving the business end of a broom, winning my eternal admiration. And because she has that admiration, I'll add nothing more to the story.

JACE SCHINDERMAN, New York, Associate Dean for Special Projects, Columbia Business School

   I was 25 in 1976, when I moved to New Orleans from New York. It was a city I knew well from my undergraduate days at Tulane. When I left in 1973, I had no idea that I would return. But return I did, excited about my prospects of being back but terrified at starting a new life and finding a job.

   Britton introduced me to Rhoda when I came for an interview at the Book Shop, legendary to me from my school days. I remember Marigny telling me that everyone gave me odds of lasting from two weeks to four weeks. With two strong personalities, everyone was sure that Rhoda and I would never get along.


Chris Wiltz

Liz Perl

  In fact, Marigny was right about the strong personalities. What couldn t have been predicted though, was that Rhoda and my book shop friends--Marigny, Cutting, Mark, Wendy, Betty, M.A., Fej, and others--would become my new family in my new home.

I hope Rhoda means it when she tells me that I still have a job waiting at Maple Street. You never know. I have done it before. In late '77, after leaving for law school and then dropping out of law school three months later, Rhoda signed me back up to work at the book shop at a time when having the shop to go to was what I needed most. And when I went off again, first a few days a week and then for good, to Crescent House, Rhoda once again stood behind me.

   Every time I make a big change--from New Orleans to Chicago to New York or from the book shop to the Battered Women's Program to Tulane, IIT, and then Columbia--I think about whether I would like to forget about it, stop complicating things and come back to Maple Street Book Shop.

JERRY BROCK, New Orleans, Founder of WWOZ-Radio

   Working in the Maple Street Book Shop was my first part-time job when I came to New Orleans in early 1978 to start WWOZ. One day, Rhoda wanted me to make a delivery to the other shop that was then on Jackson and Prytania. I told her that I didn't have a driver's license on me, and she said, "No big deal. You won't get caught." So I said, "Well, if I get pulled over, you have to come get me." I was driving her little blue VW--with an expired brake tag. Of course, I got arrested--and, of course, she had to come get me.

   Editor's note: I can see why that day sticks in your mind, Jerry. I'M SORRY! I'd like to remember that you were delivering a very special book to an elderly customer on her deathbed, to excuse my shameless disregard for law and order.

SUSAN BRILL ROSENTHAL, Durham, North Carolina, First Vice President, Merrill-Lynch

   When Walker Percy was at Maple Street after the publication of The Last Gentleman, a lot of people were in the book shop. A really effete Tulane type edged his way through the crowd, took Walker's attention away from someone who was talking to him and said, "Dr. Percy, I'm writing my doctoral dissertation on the influence of Kierkegaard's philosophy on this book." Walker looked at him wide-eyed and said, "Who's Kierkegaard?"


LIZ PERL, New York City, Director of Publicity for the Berkley Publishing Group


   I have a lot of great memories of working in the shop. I think of it often as I sit in meetings and listen to editors and sales directors screaming, or as I fight the subway crowd to get home at night. I think of the Saturday evenings sitting behind the desk listening to the Prairies Home Companion, talking about the latest Dick Francis with one of the regulars.

   Rhoda always had the radio tuned to NPR. Although the classical music did give the shop a dignified atmosphere, it bored my 22-year-old sensibilities. I used to switch the station to WTUL as soon as she would leave. I'd listen for her car, so that I could switch back before she'd return. She usually caught me, though. She'd come back in and immediately switch it back. I believe I tried to blame it on some rowdy customers, but she never bought it.

   One of my favorite visitors to the book shop was Mr. Williams. Mr. Williams was a wily old man with a big, cunning grin that made him look like Dr. Seuss' Grinch. Mr. Williams used to visit Rhoda to hit her up for money. I believe he started by doing odd jobs oddly, then simply began to solicit donations. Each request was accompanied by a fantastic story: He had been hit by a cart and needed medical assistance; his daughter had been hit by a car and needed medical assistance; his daughter hit somebody else with a car and needed bail money . . .

   One day, he ambled into the shop and approached Rhoda. "Hey, Mr. Williams. How's it going?" she asked. "Not well," Mr. Williams moaned. "I really need some money. I gotta get up to Jackson to see my daughter." "You got to go up there again?!" Rhoda asked. "Yeah, it's horrible. She got shot in the stomach." "That's really horrible, Mr. Williams." "And she's pregnant. Now she's in the hospital--she's bad, the baby's bad, it's bad." "Well, Mr. Williams, I'll see if I can help you out."

   Rhoda gave Mr. Williams some money, I don't remember how much. He thanked her and left the shop. "That was really nice of you, Rhoda," I said. "Except," Rhoda replied, "I believe that is the same daughter that was killed two months ago--then had twins last month."

   I left the book shop to move to New York. Once here, I figured that I would look into publishing since I had already begun with books. I got a job as a publicist at HarperCollins. I knew that I had less experience than many of the applicants. Once hired, I was told it doesn't make me more popular, but I hope it opens their eyes, that it was my experience at the book shop that landed me the job. They were thrilled that I had been out there--on the front lines. It's amazing how many people are editing, marketing, and distributing books and have never actually sold a book to a customer, stocked a shelf, or placed an order. When some marketing genius unveils a design for a counter display that is three feet wide and two feet tall, I think of the little counter at Maple Street and ask, "Have you ever been in a book store?" It doesn't make me more popular, but I hope it opens their eyes.

   I'm now the director of publicity for the Berkeley Publishing Group. We publish such authors as Tom Clancy, Dick Francis, John Sanford, Steve Martini, Lillian Jackson Braun, and many others. As I sneak through book stores and airport newsstands, turning my books face out, I remember the good old days of stocking the shelves, and I think of how much I would have hated it if some publisher's rep came through after me rearranging shelves!


Marigny Dupuy
MARIGNY DUPUY, New Orleans, Children's Book Columnist for The Times-Picayune

   I have already written a piece for the last Maple Street Wag about the influence Mary Faust had on my life. Looking back, I see that her daughter Rhoda had an equally strong (but perhaps not quite as wholesome) effect herself. Chris Wiltz reported in an earlier Wag that on the day in 1965 when she and Rhoda came into the shop to give me, Mary's new employee, "the business." Well, this is what it looked like from my side of the desk.

   It was late afternoon, and I was done with my classes at Newcomb for the day. Mary had gone out on an errand, leaving me in charge of the shop. I was sitting at the desk dressed, I think, in a floral print Villager dress with a Peter Pan collar and, most likely, a matching cardigan. I was probably tiding up or filing something, anything to be extra helpful because I was practically beside myself with pleasure to have such a wonderful part-time job at age seventeen.

     The shop was quiet. I heard the front door open and close and I looked up to see two very tall and definitely cool college girls. I remember Chris's height but not exactly what she was wearing. I will, on the other hand, never forget what Rhoda had on. Rhoda wore black jeans, a black turtleneck sweater, black boots, black finger nail polish, and she had blond hair that hung to her waist. I had never before seen anyone who looked like that.

   Rhoda made it clear that she had come in to check me out. We had spoken on the phone a few times when she called her mother from away at college, but this was the first face-to-face. She asked a few exploratory questions in a slightly mocking but faintly humorous tone. Chris went into the back of the shop to look for a book, and Rhoda hit me with the big one, "So, does your family have money?"

   I remember being dumbfounded by the question, but I don't remember my reply. I think that I must have been quick enough to shoot something back at her, and I think we both began to laugh. It was the beginning of a friendship.

   Within a few months, I had shed my floral prints and was wearing blue jeans and boots myself and learning under Rhoda's careful tutelage how to walk in a cool, hip way. Chris was already cool, and Rhoda was beyond cool, so now we could pal around together being cool and doing cool things. And we did.

ANONYMOUS

   I worked part-time on a regular basis at the Maple Street Book Shop from 1976 to 1989. To the disconcertion and dismay of current employees, I still act like I work there whenever I wander into town--helping customers and getting behind the cash register. I am incapable of visiting any book shop without "straightening the shelves."
Some MSBS anecdotes I remember:

   In 1977, Janel Feirabend applied to work in the Children's Book Shop--it was the first time she'd encountered such a job description: "customer service, ordering and shelving books, book fairs, cleaning up roach turds. . ."


From left clockwise: Blair Durant, M.A., Carole Gottsegen,
Terri Mojgani, Rochelle Marcus, Rhoda Faust, Mark Zumpe


When things got slow, one of the employees would hid behind the tall bushes growing in front of the Children's Shop and put on a "puppet show." Innocent passersby were verbally accosted and found themselves in conversation with a stuffed penguin.

   Living around the corner of the book shop was a mixed blessing. On most days I could wake up at 9:45 and still be the first one at work. During the winter months, however, I would occasionally receive a phone call at 8 in the morning begging me to go over and light the stoves so that the temperature in the book shop would get above freezing by the time we were scheduled to open. One such call was fortuitously made. I arrived at the book shop, discovered that the hot water heater in the back room had sprung a leak, and was able to alert the proper authorities (i.e. Rhoda) before the books in the science fiction and Greek and Roman sections were damaged. One morning I found myself in sole charge of the adult book shop. There were customers standing in line to check out and the phone was ringing off the hook when Walker Percy came in to sign hardback copies of The Second Coming and Lancelot. The books were precariously balanced on shelves in the bathroom behind the front desk. When I picked up the stack of Percy books, the two shelves and all the books remaining on them fell on top of me. This gave me something to report when Rhoda came in an hour later and asked how things had gone. My tale of destruction evoked a cry of alarm, but not the response one would normally expect. So much for the American Labor Movement, Worker's Compensation, and Safety in the Work Place. "Management" had more pressing concerns: "When Walker was here, did you smile? Were you nice to him?"

"Customer Satisfaction" and "Service with a Smile" are high priorities in the Maple Street Book Shop Handbook (a.k.a. So You've Always Wanted to Work in a Book Shop?!). There were, however, limits. Several customers were trying to check out and had questions, but one particular visitor was belligerently persistent in demanding a thorough synopsis of every single book displayed around the front desk. Finally, one of the employees, in an attempt to stop the harassing interrogation, announced coolly, "Oh, we don't read the books. We just sell them."

VALERIE MARTIN, Rome, Italy, novelist whose works include Mary Reilly and The Great Divorce

   In the fall of 1979, shortly after I returned to New Orleans from a long stint at New Mexico State University, Rhoda was kind enough to offer me employment at the Children's Book Shop. I was glad to have the job and grateful to Rhoda (to this day) for hiring me because I would have been completely broke without it. I'm afraid I wasn't a very adept bookseller. I was particularly hopeless at balancing out the cash register at the end of the day.  

Valerie Martin & her daughter, Adrienne

I found this relatively simple task so difficult that I have since repressed all memory of how it was accomplished. I think I never got my figures to come out exactly in my entire time there.

   In spite of my general incompetence and the crisis of conscience I suffered every time I sold a ten-year-old a copy of Judy Blume's Forever, those months were pleasant, nearly serene. My daughter Adrienne was four and she spent her mornings at the Newcomb nursery, only a few blocks away. On my lunch break, I walked over to meet her and she came back with me to pass the afternoon lounging on the floor or swinging on the front porch. After we closed up, we went back to our apartment on my bicycle. I am a great lover of routine and this was a good one. I wrote much of my novel A Recent Martyr during that time. Fortunately, I didn't know then that it would take eight years to find a publisher for that book. 

   During my tenure at Maple Street, Anne Rice came to New Orleans from San Francisco on a book tour for her novel Feast of All Saints. She did a signing for Rhoda, and somehow I got a free signed copy of the book. While the party was going on, I wandered out to the street to see the limo she was traveling in, presumably by her publishers. Can my memory be correct? I believe it was a blood-red Cadillac with the initials "A.R." in a kind of crest on the side. Other friends have told me they remember the car, but no one seems to recall the detail of the elegant initials. Perhaps they only appeared in a dream I had later. Or, more likely, as so often happens, I had a vision of the future.